Global Intelligence Senior Analyst

Fabulous Opportunity for an Analyst to join a fast-growing global, independent marketing agency in London.

Interesting role working for my client’s Research and Insights Group.

 

You will be undertaking and managing day-to-day primary and secondary research activities for new business, existing retained accounts, and projects globally, across a variety of industries, including travel, healthcare, technology, financial services and consumer.

You will work on wider new business development and support organisational initiatives, maintain and grow the business by managing research-based initiatives that ensure ongoing client satisfaction, as well as the successful pitching and winning of new business.

Primary Responsibilities

  • Design and execute research projects, such as web/social landscape reports, persona development, social and search engine competitiveness reviews, and PR/web/social channel audits

  • Work with teams to understand client goals and use a variety of data sources to help establish benchmarks and metrics for PR and marketing campaigns

  • Automate and develop reporting and workflows to monitor major search and social media channels in a rapidly changing environment

  • Collaborate with team members to improve tracking reports, escalation process, and automated alerts, etc.

  • Assist in conducting and producing comprehensive market research reports that identify market trends

  • Conduct and analyse primary research, including surveys, in-depth interviews and focus groups

  • Review, support, and recommend improvements to existing analysis procedures and methods

  • Contribute to Global Intelligence thought leadership and marketing through data analysis and content development

 

Skills Required:

 

Qualifications and experience:

  • Bachelor's or equivalent degree in PR, Marketing, Business, Communication or a quantitative field (e.g., Statistics, Mathematics) or humanities (e.g., Psychology, Economics)

  • Extensive professional experience with a minimum of 3 years of agency/PR experience.

Practical skills:

  • Working knowledge of media research and analytics tools

  • Understanding of statistics, research analytics, and research software programs and visualization tools

  • Advanced spreadsheet skills (pivot tables, Excel, Google Docs, etc)

  • Comfortable with hands-on involvement with data retrieval, manipulation, analysis and insight generation Comfortable in a fast-paced environment with an ability to multi-task and prioritize/complete projects in a timely manner

  • Excellent verbal, written, communication as well as presentation skills

  •  Critical thinking

  • Data-driven mindset

  •  Passion for problem-solving

  • Ability to quickly get to grips with new and complex topics

Please get in touch to set up a confidential meeting: Mette@mjrecruitment.co.uk